I Went to MoMA and…

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This doesn’t have much (okay, nothing) to do with books and reading, but I love the Museum of Modern Art’s new advertising campaign so much that I have to share it with you.  I’ve seen the ads in The New Yorker a few times, and the one I read today is somewhat book-related so I figured this was my chance.

The campaign is based on a board in the museum where visitors can post messages that begin with: I went to MoMA and…the responses are beautiful and funny and inspiring and, in some cases, poetic. The one re-printed in this week’s New Yorker reads:

I went to MoMA and..

“wrote a letter i

hid it in

the shelves

of the bookstore

on the second floor

to find Love


Read more messages and see some amazing drawings at:  http://www.moma.org/iwent/#/989


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