This doesn’t have much (okay, nothing) to do with books and reading, but I love the Museum of Modern Art’s new advertising campaign so much that I have to share it with you. I’ve seen the ads in The New Yorker a few times, and the one I read today is somewhat book-related so I figured this was my chance.
The campaign is based on a board in the museum where visitors can post messages that begin with: I went to MoMA and…the responses are beautiful and funny and inspiring and, in some cases, poetic. The one re-printed in this week’s New Yorker reads:
I went to MoMA and..
“wrote a letter i
hid it in
of the bookstore
on the second floor
to find Love
Read more messages and see some amazing drawings at: http://www.moma.org/iwent/#/989